Attention, Attitude, And Affect In Response To Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.

• | Author: Eddie M. Clark, Timothy C. Brock
• | Publisher: Routledge
• | Publication Date: Apr 23, 2015
• | Number of Pages: 338 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138876151
• | ISBN-13: 9781138876156