Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relations (Routledge Communication Series) - 9781138853829

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

• | Author: Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
• | Publisher: Routledge
• | Publication Date: Apr 21, 2015
• | Number of Pages: 394 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138853828
• | ISBN-13: 9781138853829