People And Products: Consumer Behavior And Product Design - 9781138812253

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

• | Author: Allan J. Kimmel
• | Publisher: Routledge
• | Publication Date: Mar 03, 2015
• | Number of Pages: 320 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138812250
• | ISBN-13: 9781138812253