Creativity And Strategic Innovation Management: Directions For Future Value In Changing Times - 9781138675094

In a highly competitive and globalised scenario, business creativity provides the spark that fosters the development and implementation of innovation and organisational change. This book explains the changes in the business environment that many organisations are facing.

• | Author: Malcolm Goodman, Sandra M. Dingli
• | Publisher: Routledge
• | Publication Date: Apr 03, 2017
• | Number of Pages: 326 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138675091
• | ISBN-13: 9781138675094