The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

• | Author: Jean-Paul Gaudilliere
• | Publisher: Routledge
• | Publication Date: Feb 07, 2017
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 113863011X
• | ISBN-13: 9781138630116