Promotional Marketing

Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

• | Author: Roddy Mullin
• | Publisher: Routledge
• | Publication Date: May 15, 2018
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138567485
• | ISBN-13: 9781138567481