Writing A Business Plan (Routledge Focus On Business And Management) - 9781138206021

Cover -- Title -- Copyright -- Dedication -- Contents -- List of illustrations -- About the author -- Acknowledgements -- 1 Introduction to this book -- 2 The contents of a business plan -- 3 Introduction to the business plan -- 4 Idea generation -- 5 Business strategy -- 6 Market research and marketing -- 7 Financing the business -- 8 Operations management -- 9 HR-related tasks and legal compliance -- 10 Risk analysis, growth and exit planning -- 11 Conclusion -- Appendices -- 1 Example of finding a gap in the market: Tony Stone and Stoats Porridge Bars -- 2 Example of turning a hobby into a business: Lawton Dancewear -- 3 Business plan template -- 4 Sample business plan (1) - WorldFood Enterprises -- 5 Sample business plan (2) - Suzan Joseph Associates Ltd -- 6 An example of a mission statement -- 7 An example of a vision statement -- Index

• | Author: Ignatius Ekanem
• | Publisher: Routledge
• | Publication Date: Jun 06, 2017
• | Number of Pages: 134 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138206024
• | ISBN-13: 9781138206021