This book explains the subtle maneuvers of what researchers call ôfaceworkö and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert HofstedeÆs seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, MerkinÆs model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.