Ugandan Music In The Marketing Era: The Branded Arena

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

• | Author: David G. Pier
• | Publisher: Palgrave Macmillan
• | Publication Date: Oct 25, 2015
• | Number of Pages: 216 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137549394
• | ISBN-13: 9781137549396