Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications - 9781137525932

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.

• | Author: Rajagopal
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 05, 2016
• | Number of Pages: 347 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1137525932
• | ISBN-13: 9781137525932