India Reloaded: Inside India'S Resurgent Consumer Market

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

• | Author: D. Sinha
• | Publisher: Palgrave Macmillan
• | Publication Date: Jun 26, 2015
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137367091
• | ISBN-13: 9781137367099