Tourism Marketing For Developing Countries: Battling Stereotypes And Crises In Asia, Africa And The Middle East

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

• | Author: Eli Avraham, Eran Ketter
• | Publisher: Palgrave Macmillan
• | Publication Date: Oct 26, 2015
• | Number of Pages: 202 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137342145
• | ISBN-13: 9781137342140