Sale

The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

Wiley
SKU:
9781119274018
|
ISBN13:
9781119274018
$30.00 $27.64
(No reviews yet)
Condition:
New
Usually Ships in 24hrs
Current Stock:
Estimated Delivery by: | Fastest delivery by:
Adding to cart… The item has been added
Buy ebook
The Innovation of Globalization û proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in todayÆs ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changedùwhat was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. YouÆll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics YouÆre already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation û they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements ôThe China Factor is right on the mark. It addresses a real need, one that very few others are tacklingùthe action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategyàö ù Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank ôThe China FactorÆs case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.ö ùSIMON KHALAF, SVP, Yahoo Inc. ôThe China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.ö ùDR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University ôHigh tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.ö ù Jean-Baptiste Su, technology columnist, Forbes ôA refreshing handbook for anyone interested in competing in the new global economy.ö ùCALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International Development ôThis work is a compelling guide into the complexity and the great rewards of doing business in Emerging Marketsùand for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets.ö ùANTHONY R. VONS?E, former Managing Director Sales, Emerging Africa, Cisco Systems ôAmy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities.ö ùBRUCE PICKERING, VP Global Programs, Asia Society, Northern California ôIn The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.ö ù Sangeeta Anand, SVP Product Management and Marketing, F5 Networks ôI especially liked KaramÆs advice on using U.S. Government resourcesùan often overlooked force multiplier for American businesses, and how best to leverage your own companyÆs Government Affairs groups to succeed. This is a must-read!ö ùFRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive ôAmy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of CiscoÆs.ö ù Tam DellÆ Oro, CEO of DellÆOro Group ôI loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.ö ù Nanette J. Bulger, CEO, executive director of the Strategic and Competitive Intelligence Professionals (SCIP) Association ôFor todayÆs global strategists, Amy KaramÆs book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.ö ù Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University ôAmy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.ö ù Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter Amy Karam is a highly soughtûafter speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.


  • | Author: Amy Karam
  • | Publisher: Wiley
  • | Publication Date: Jun 13, 2016
  • | Number of Pages: 304 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 111927401X
  • | ISBN-13: 9781119274018
Author:
Amy Karam
Publisher:
Wiley
Publication Date:
Jun 13, 2016
Number of pages:
304 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
111927401X
ISBN-13:
9781119274018