Data Driven Marketing For Dummies

Explains how to use data analysis and data driven marketing to better understand a customer base, develop smarter marketing strategies, and accurately measure the impact of marketing campaigns.

• | Author: David Semmelroth
• | Publisher: For Dummies
• | Publication Date: October 07, 2013
• | Number of Pages: 312 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1118615840
• | ISBN-13: 9781118615843