Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the 'father' of the movement - Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy's original design of 6 inches by 7 inches - his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.
- | Author: Raymond Loewy
- | Publisher: Pathfinder Books
- | Publication Date: May 15, 2023
- | Number of Pages: 466 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1088145132
- | ISBN-13: 9781088145135