The Rational Man? Homo sapiens, the biological name for humans, literally means discerning, wise or sensible human being. But, are humans really sensible or rational? The Biased Brain Research in psychology and economics has shown that human beings are systematically irrational. Not only do they misjudge situations, but they do it in fairly predictable patterns. Powerful Biases This compilation of academic research by eminent psychologists and economists presents 50 most powerful cognitive biases that impair our judgment. These biases occur frequently and affect all - from the baker to the banker and the pariah to the priest. Bias-in-Action Alongside the biases you will find an easy-to-use tool or 'Bias-in-Action' to help you understand how the bias operates and prepare you for possible counter to them. FREE Bonus! Upon buying this paperback, you get a copy of its Kindle eBook, absolutely FREE! Read on...
- | Author: Henry Priest
- | Publisher: Independently published
- | Publication Date: Jun 03, 2019
- | Number of Pages: 73 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1071466453
- | ISBN-13: 9781071466452
