The Ultimate Neuromarketing Research Guide: Neuroscience, Methods, And Ethics (The Persuasion Code)

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise.

• | Author: Christophe Morin Ph D
• | Publisher: Independently published
• | Publication Date: May 28, 2019
• | Number of Pages: 72 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1070732230
• | ISBN-13: 9781070732237