The Routledge Companion To Identity And Consumption (Routledge Companions In Marketing, Advertising And Communication)

The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, includin

• | Author: Ayalla Ruvio|Russell W. Belk
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 444 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032340258
• | ISBN-13: 9781032340258