Routledge Handbook Of Hospitality Marketing

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

• | Author: Dogan (Washington State University Gursoy, USA)|Dogan Gursoy
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 652 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032339462
• | ISBN-13: 9781032339467