The Routledge Handbook Of Destination Marketing

The book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. This book uniquely combines balanced academic research with practical applications and will be a valuable resource for both researchers and practitioners in the field of destination ma

• | Author: Dogan Gursoy|Christina G. Chi
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 560 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032339136
• | ISBN-13: 9781032339139