Food, Wine And China (Routledge Studies Of Gastronomy, Food And Drink)

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

• | Author: Christof Pforr|Ian Phau
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 316 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 103233911X
• | ISBN-13: 9781032339115