Branded Entertainment And Cinema (Routledge Critical Advertising Studies)

Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.

• | Author: Gloria Dagnino
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 120 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032337524
• | ISBN-13: 9781032337524