Resourcing the Start-up Business (Routledge Masters in Entrepreneurship)

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

• | Author: Oswald Jones, Allan Macpherson, Dilani Jayawarna
• | Publisher: Routledge
• | Publication Date: Oct 31, 2022
• | Number of Pages: 564 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032320036
• | ISBN-13: 9781032320038