Big Data Analytics : Digital Marketing and Decision-making

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics--

• | Author: Mansaf Alam, Kiran Chaudhary
• | Publisher: CRC Press, Taylor and Francis Group
• | Publication Date: Oct 04, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032310448
• | ISBN-13: 9781032310442