The Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers
Routledge
ISBN13:
9781032308838
$61.47
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Routledge
The Role of Smart Technologies in Decision Making : Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
- | Author: Eleonora Pantano, Francesca Serravalle
- | Publisher: Routledge
- | Publication Date: May 27, 2024
- | Number of Pages: NA pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032308834
- | ISBN-13: 9781032308838
- Author:
- Jonathan Michie, Maura Sheehan
- Publisher:
- Routledge
- Publication Date:
- May 27, 2024
- Number of pages:
- NA pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1032309598
- ISBN-13:
- 9781032309590
