The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

• | Author: Taylor & Francis Group
• | Publisher: Routledge
• | Publication Date: Dec 13, 2021
• | Number of Pages: 616 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032242396
• | ISBN-13: 9781032242392