Marketing Fashion (Routledge Studies In The Fashion Industry)

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.

• | Author: Karin M. Ekström
• | Publisher: Routledge
• | Publication Date: Jun 16, 2023
• | Number of Pages: 266 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 103220480X
• | ISBN-13: 9781032204802