Ethnic Hospitality Marketing (Routledge Studies In Marketing)

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

• | Author: Elena. Chatzopoulou
• | Publisher: Routledge
• | Publication Date: Mar 17, 2023
• | Number of Pages: 200 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032126728
• | ISBN-13: 9781032126722