Social media generates large amounts of data. A number of new applications have evolved to analyze this data. Integration of generated data needs to be analyzed and visualized in an easy-to-use manner. Digitalization has applications in fields ranging from remote monitoring to smart sensors and other devices. This volume offers valuable insights on how to design innovative digital analytics systems and how to improve information delivery remotely. The citizens data connectivity involves the development of many technologies that should enable reliable communication and specifically analytics that will help the decision-making process for the citizens, and for industry. The aim is to initiate a discussion on the potential of the social media analytics and it s power related to several dimensions of life, and showing the accuracy of the application in real-life situations of that information in order to solve problems, and also to be the base of the innovation process at all levels of the digital society. The book focuses on state-of-the-art of social media analytics, and advanced innovation policies in the digitalization of the society.