Integrated Digital Marketing In Practice

A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.

• | Author: Andrew Corcoran
• | Publisher: Cambridge University Press
• | Publication Date: Apr 13, 2023
• | Number of Pages: 400 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 100920436X
• | ISBN-13: 9781009204361