The movie trailer is king. As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter.In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now.