In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:* Business Planning* Facebook Marketing * Video Production* Sales Conversion and Up-selling* Product Marketing* Copywriting and Defining a USP* Website Essentials * SEO* OutsourcingTo save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and content websites. The ideal reader of 'Power Marketing: An Aussie Guide to Business Growth' is a business owner who needs some practical advice on how to create better marketing. Get a bunch of proven ideas to help grow your business from a one-man band into a fully-fledged million-dollar company.