The Librarian'S Nitty-Gritty Guide To Content Marketing

Laura Solomon will help you give a compelling answer to your patron's question, 'What's in it for me?' with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers--

• | Author: Laura Solomon
• | Publisher: Ala Editions
• | Publication Date: Apr 11, 2016
• | Number of Pages: 128 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0838914322
• | ISBN-13: 9780838914328