Communicate In A Crisis: Understand, Engage And Influence Consumer Behaviour To Maximize Brand Trust

Communicate In A Crisis: Understand, Engage And Influence Consumer Behaviour To Maximize Brand Trust - 9780749498924

Kogan Page
SKU:
9780749498924
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ISBN13:
9780749498924
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Description
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.


  • | Author: Kate Hartley
  • | Publisher: Kogan Page
  • | Publication Date: Aug 27, 2019
  • | Number of Pages: 256 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 0749498927
  • | ISBN-13: 9780749498924
Additional Information
Author:
Kate Hartley
Publisher:
Kogan Page
Publication Date:
Aug 27, 2019
Number of pages:
256 pages
Language:
English
Binding:
Hardcover
ISBN-10:
0749498927
ISBN-13:
9780749498924
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