Communicate In A Crisis: Understand, Engage And Influence Consumer Behaviour To Maximize Brand Trust - 9780749486501
Kogan Page
ISBN13:
9780749486501
$35.84
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Kogan Page
Communicate In A Crisis: Understand, Engage And Influence Consumer Behaviour To Maximize Brand Trust - 9780749486501
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
- | Author: Kate Hartley
- | Publisher: Kogan Page
- | Publication Date: Aug 27, 2019
- | Number of Pages: 256 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 0749486503
- | ISBN-13: 9780749486501
- Author:
- Kate Hartley
- Publisher:
- Kogan Page
- Publication Date:
- Aug 27, 2019
- Number of pages:
- 256 pages
- Language:
- English
- Binding:
- Paperback/Business & Economics
- ISBN-10:
- 0749486503
- ISBN-13:
- 9780749486501
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