Global Brand Management: A Guide to Developing, Building & Managing an International Brand
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Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Kogan Page
SKU:
9780749483609
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ISBN13:
9780749483609
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Description
Hone your understanding of international brand management with this textbook, showcasing why it's critical for global brands to develop elasticity and adapt to different territories, audiences and contexts.


  • | Author: Laurence Minsky
  • | Publisher: Kogan Page
  • | Publication Date: November 26, 2019
  • | Number of Pages: 328 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 0749483601
  • | ISBN-13: 9780749483609
Additional Information
Author:
Laurence Minsky
Publisher:
Kogan Page
Publication Date:
November 26, 2019
Number of pages:
328 pages
Language:
English
Binding:
Paperback
ISBN-10:
0749483601
ISBN-13:
9780749483609
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