Games And Gamification In Market Research: Increasing Consumer Engagement In Research For Business Success

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.

• | Author: Betty Adamou
• | Publisher: Kogan Page
• | Publication Date: Nov 27, 2018
• | Number of Pages: 360 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0749483350
• | ISBN-13: 9780749483357