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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Wiley
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9780470393741
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ISBN13:
9780470393741
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From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "


  • | Author: Daniel C. Esty
  • | Publisher: Wiley
  • | Publication Date: January 09, 2009
  • | Number of Pages: 416 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 0470393742
  • | ISBN-13: 9780470393741
Author:
Daniel C. Esty
Publisher:
Wiley
Publication Date:
January 09, 2009
Number of pages:
416 pages
Language:
English
Binding:
Paperback
ISBN-10:
0470393742
ISBN-13:
9780470393741