25 / 20 // 400 / 300 Strengths and weaknesses This should be well placed to capitalise on the anticipated shift from teaching chunks of 20th Century Russia to teaching the whole thing that should be even further down the line by 2014. I think including primary sources will be an advantage ?Çô will it have a textbook-y text design? I don?ÇÖt think it needs the full text box / further reading / sample questions treatment though. The author team and reports are very American, despite the predominance of the print run being for UK / ROW. Can we have a couple more readers from the UK, perhaps from Michael Hughes at Liverpool or Christopher Read at Warwick, who are involved with teaching long 20th C Russia? Could you also gauge reaction to an all ?Çô American author team? It might not be an issue at all. Overview of competition The Penguin History of Modern Russia: From Tsarism to the Twenty-First Century, 3e does seem to have the same kind of coverage as our textbook, "provides a superb panoramic viewpoint on Russia" and includes social history as well. It might be worth getting hold of a copy to do some competitor analysis with? Opportunities for marketing?ÇöMain opportunity is in the UK Target audience?Çö4051 names on GT for modern European history. Cross-marketing opportunities Eastern European studies, Russian language,politics. Appropriate courses This book fits much better into courses like "The Rise and Fall of the Soviet Union" at Aberystwyth than the sectioned off modules mentioned above. It may also fit well for Slavonic / Russian Language degrees that have an element of history / cultural studies attached, for instance at Sheffield. Additional marketing?Çö UK and ROW text letter. Any other comments - Price and print runs are fine. This will form a really strong cluster with the new MCW, and the two Kocho Williams books.
- | Author: Choi Chatterjee, Lisa Kirschenbaum, Laura L. Phillips
- | Publisher: Routledge
- | Publication Date: May 17, 2016
- | Number of Pages: 278 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0415670373
- | ISBN-13: 9780415670371
