Marketing the Arts

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it

• | Author: Finola Kerrigan, Chloe Preece
• | Publisher: Routledge
• | Publication Date: Dec 20, 2022
• | Number of Pages: 301 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 036789887X
• | ISBN-13: 9780367898878