The moment of truth--that instant when consumers experience and judge service quality--often decides business success. This research-driven book provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and public
- | Author: Brian Hunt, Toni Iverg?rd
- | Publisher: Crc Press
- | Publication Date: Mar 31, 2021
- | Number of Pages: 194 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0367783746
- | ISBN-13: 9780367783747