Data Analytics In Marketing, Entrepreneurship, And Innovation (Data Analytics Applications) - 9780367697648

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

• | Author: Mounir Kehal, Shahira El Alfy
• | Publisher: Auerbach Publications
• | Publication Date: Sep 25, 2023
• | Number of Pages: 182 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367697645
• | ISBN-13: 9780367697648