The Dynamics Of Influencer Marketing (Routledge Studies In Marketing)

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

• | Author: José María Alvarez Monzoncillo
• | Publisher: Routledge
• | Publication Date: Aug 08, 2022
• | Number of Pages: 220 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 036767890X
• | ISBN-13: 9780367678906