Luxury And Fashion Marketing: The Global Perspective (Routledge Studies In Marketing)

The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

• | Author: SATYENDRA. SINGH
• | Publisher: Routledge
• | Publication Date: Aug 01, 2022
• | Number of Pages: 144 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367650835
• | ISBN-13: 9780367650834