Marketing in Latin America and the Caribbean: Contemporary Case Studies

Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

• | Author: Taylor & Francis Group
• | Publisher: Routledge
• | Publication Date: Mar 18, 2022
• | Number of Pages: 206 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367609053
• | ISBN-13: 9780367609054