Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series) - 9780367211004

Media Management Matters seeks to contribute to the for consolidation and aims to point to the practical value of media management research. The mission of media management as a discipline is not only to contribute to a better understanding of how media businesses operate and what contextual factors are driving transformation, but it also aims to assist its key stakeholders in facing this transformation: media businesses, policymakers and educators. In addition to advancing media management as an scholarly discipline, the proposed book seeks to question, investigate and discuss the practical value of the research undertaken. The book introduces and discusses relevant issues that are important for the stakeholders of media management research and discusses best-case examples of cooperation between researchers, media businesses and policymakers as well as pitfalls and learning outcomes of such cooperation.

• | Author: Ulrike Rohn|Tom Evens
• | Publisher: Routledge
• | Publication Date: March 31, 2020
• | Number of Pages: 276 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367211009
• | ISBN-13: 9780367211004