Handbook Of Culture And Consumer Behavior (Frontiers In Culture And Psychology)

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.--REsumE de l'Editeur.

• | Author: Sharon Ng, Angela Y. Lee
• | Publisher: Frontiers In Culture And Psych
• | Publication Date: Apr 07, 2015
• | Number of Pages: 369 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0199388520
• | ISBN-13: 9780199388523